At Nature, our approach to all studies is brief-led and not methodology-led, resulting in clear and compelling insights that directly inform our clients' decision making.

  • Industry Expertise

  • Methodological Expertise

FMCG
Working across all phases of the planning cycle, from foundational understanding and strategy development through to innovation and optimisation, and finally measurement of in-market performance
Case Study - 2014 ESOMAR Global Research Effectiveness Award Finalists
Health insurance
Providing our clients rich understanding into customer needs in a rapidly changing category, to inform policy design, target market identification and marketing and communications activity
Case Study - Optimising a Product Portfolio
Telco & Technology
Advising our clients on brand and communications management, customer segmentation, innovation and pricing architecture and driving advocacy
Case Study - Value Based Pricing
Energy
Helping utilities businesses better understand their customers’ needs and experiences to enhance service delivery and engagement with the community
Case Study - New Product Evaluation
Financial services
Working with financial service providers to drive market share and achieve excellence in customer experience
Case Study - GE Capital Segmentation
Education
Working with secondary and higher education providers across brand and communication, course design, journey mapping, student experience and alumni engagement
Case Study - Student Precinct Design
Public transport
Working with public and private organisations across all consumer transport modes
Case Study - Using Segmentation and Choice Modelling to Make Sense of the Huge Growth in Public Transport Patronage
Retail
Helping our clients win in retail through more deeply understanding current and potential shoppers, and delivering a best in class in-store experience
Case Study - Retail Segmentation
Entertainment
Working with sport, entertainment and content providers and brand owners to anticipate and deliver to evolving consumer needs
Case Study - Understanding Cinema Drivers
Digital
Helping our digital clients win and retain share in a rapidly changing competitive landscape
Case Study - Digital Segmentation in Financial Services
General insurance
Working with insurance providers and industry bodies to understand customer journeys and experiences to inform the design and delivery of insurance products
Case Study - Understanding Consumer Decision Making
Social and government
Working with Government and NFP organisations to inform policy and strategic communication initiatives
Case Study - Monitoring Usage and Attitudes Towards Drugs and Alcohol Amongst Young Australians
Segmentation
Identifying and understanding consumer segments, including attribution of segments to corporate databases where applicable.
Case Study - 2014 ESOMAR Global Research Effectiveness Award Finalists
Digital
Digital is an increasingly central part of a lot of our work, and in some instances is the sole focus of key projects.
Case Study - Digital Segmentation in Financial Services
Pricing
Informing pricing strategy, pricing architecture, value-based pricing, price elasticity, and willingness to pay, through a range of methods.
Case Study - Juice Pricing Research
Brand and communications
Tracking brand health and engagement, and measuring advertising effectiveness.
Case Study - Medibank
U&As
Using category deepdives and U&As as the foundation for brand development, often including needs-based and/or attitudinal segmentation.
Case Study - Laundry & Dish Detergent U&A
Trade off methods
Using trade-off methods such as conjoint analysis and discrete and volumetric choice modelling to predict the market share, revenue and profit implications of changing the product, service and pricing elements of brands and products.
Case Study - Discrete Choice Modelling
Customer value analysis
Applying Customer Value Analysis to inform pricing and positioning strategy development.
Case Study - Identifying Value Levers to Drive Share Growth
Customer experience and advocacy
Understanding the customer experience with a view to improving customer satisfaction, loyalty, advocacy, and lifetime value.
Case Study - Managing Customer Migration
Innovation and Product Development
Informing the new product development process through concept screening and volumetric forecasting.
Case Study - Sales Forecasting
Product and Package Testing
Performing tests of strategic and tactical matters such as value propositions, branding, labels, visual identity concepts, and on-pack claims.
Case Study - Product and Positioning Test
Brand positioning
Informing brand positioning by providing insight into the position occupied by brands in the mind of the consumer, in the context of what drivers consumer disposition towards brands.
Case Study - Informing Brand Strategy
Shopper
Understanding who shoppers are and how to influence them pre-store and in-store to drive category growth
Case Study - Understanding the Shopper
Journey Mapping
Developing detailed customer journey maps to inform product, marketing and CX decision making
Case Study - Customer Journey Mapping