Our culture is one of collegiality and collaboration, which intentionally involves the sharing and challenging of ideas and points of view on the briefs we are tackling and how best to approach them.
Chris has been conducting research into the nature of consumers for more than 20 years in both corporate and consulting roles. He has a well developed understanding of marketing, communications and business issues and is an expert in analytic methods to support managerial decision
making in these areas.
- At Telstra, Chris was Director of Customer Insights and Analytics.
- Before starting Nature in 2006, he was a Partner at Blue Moon Research & Planning, where he developed and managed their Melbourne office for 4 years.
- He was a Director at TNS, where he initiated and developed their Advanced Methods Group, and ran their Finance and Business Services team in Melbourne.
- Chris began his career with Advanis Inc., a Canadian choice modelling firm, under the guidance of pioneers in the field.
Chris has a PhD from ANU in quantitative social science, and has held fellowships at the University of Wisconsin and Utrecht University, The Netherlands. He has published an academic book and several articles in refereed journals, and has presented at conferences in Cape Town, Vermont, Stockholm, The Netherlands, Australia, and Singapore.
Chris has been a member of the Victorian AMSRS committee, and is a regular contributor to AMSRS Professional Development Programs and AFA Strategic Planning training programs. He is a member of AMSRS.
Peter has been working in research and finance roles for 15 years and is known by our clients as having the rare trait of possessing a strong understanding of business issues coupled with outstanding conceptual and technical analytic skills. A natural problem solver, he has a unique ability to create clarity out of complexity.
He has had exposure to business, marketing and communications matters across most industries, in particular finance, telecommunications, FMCG, public transport, insurance and energy.
Prior to Nature, Peter headed up the Customer Analytics department at Roy Morgan Research, before which he was an Actuary for Mercer in Superannuation.
A graduate of Melbourne University with Honours in Commerce specialising in Actuarial Studies and Finance, Peter is a regular speaker at AMSRS Professional Development Programs, and regularly publishes articles for research and marketing publications.
Peter is on the editorial committee for the Research News monthly magazine, is a member of the AMSRS, and qualified as an Associate of the Institute of Actuaries of Australia.
A seasoned researcher and leader, Justin has over 15 years academic and commercial research experience, during which he has built an outstanding track record of delivering actionable insights that drive commercial outcomes for his clients.
Justin has worked with local and international clients across a range of industries including technology, FMCG, automotive, services and education and has undertaken research in over 20 countries. Justin has significant experience across a broad range of business and marketing issues and is renowned for finding innovative solutions for his clients’ business issues.
Prior to Nature, Justin worked in a variety of roles for TNS, most recently heading up their Melbourne office for 3 years.
Justin began his career at The University of Melbourne working in the field of educational measurement and assessment. He has a PhD from The University of Melbourne and has presented at local and international research conferences. Justin is a member of the AMSRS.
Katie is an experienced researcher with a drive for getting to the heart of what makes consumers tick and producing research that has true organisational impact.
Over her career Katie has worked across a broad range of industries within Australia and abroad, including telecommunications, travel and tourism, automotive, consumer electronics, property development, financial services, retail and FMCG. While Katie has tackled a broad range of complex business issues, she has particular expertise in studies focused on brand health and positioning, advertising and communications development / evaluation, customer satisfaction, and new product development.
Before joining Nature in 2010, Katie was an Account Manager at Hall & Partners Europe, where she strengthened her understanding of marketing and business issues while directing numerous multi-country studies for some of the company’s top accounts. Prior to this, Katie applied her strong organisational and analytical skills in Melbourne at Synovate. She commenced her career in marketing research at Roy Morgan Research after securing a position in the AMSRS graduate program.
Katie holds an Honours degree in Psychology from Deakin University and is a member of the AMSRS.
Joel is a passionate quantitative researcher, with a decade of experience in delivering clarity and solutions for his clients, no matter how challenging or unusual the brief.
He has experience in working with both large and small commercial and government/social clients across projects of various scope and scale. He has a passion for brands, communications, NPD and concept testing, coupled with experience in digital tools/methodology and a willingness to challenge the old methods and embrace new approaches.
Joel’s experience includes concept testing, pack testing, communications pre/post testing, satisfaction/NPS studies, segmentations, and campaign effectiveness evaluation (to name a few), with sector experience in consumer goods, automotive, utilities, banking/finance, IT, retailers, lifestyle, mental health, and government/social, among others.
Joel’s career began at Millward Brown, where he built a solid foundation in brands, communications and project management. During this time he guest lectured at Monash University and Deakin University, and won awards for Knowledge Creation (measuring emotion through early stage animatic pre-testing and its relationship to in-market brand building and share-gain).
Before Joel joined Nature, he was at Blue Moon and GfK, with a commercial focus but also some government/social projects, including the management and delivery of a 14 country multi-language tracking study for the Australian government.
Joel holds a Bachelor of Psychology and Marketing/Management from Monash University, is an AMSRS member, and mentors graduates as part of the Australian Marketing Institute’s Emerging Marketers Victoria program.
Adrian is an experienced quantitative researcher with 15 years of agency experience.
He has expertise across a wide range of research types including product development, brand health, segmentation, advertising & communications, choice modelling, and customer satisfaction research. This experience has been acquired across a broad cross-section of industries including a range of FMCG categories, automotive, retail, media, insurance, financial services, and telecommunications.
He commenced his research career at Research International in London, where he gained exposure to a wide range of research and developed strong project management skills through running numerous multi-country studies. Upon moving to Melbourne, Adrian joined the Customised Division of Roy Morgan Research.
Before joining Nature, Adrian was an Associate Director with Blue Moon Research & Planning for 3 years. During this time the emphasis increasingly focused upon the business implications of the research in question, a focus that has continued since joining Nature.
He holds a Bachelor of Science from Southampton University in the UK, and is a full member of AMSRS.
James is an experienced consultant with a passion for understanding how and why people make decisions and identifying ways to influence this. James’ excellent commercial acumen, combined with a natural ability to simplify robust and complex information into actionable insights, has earnt him a strong reputation among clients as a key adviser to unlock brand growth.
James began his career almost a decade ago at Millward Brown and during his final years there as an Account Director, led engagements with both global and local clients across the consumer goods, retail, automotive and finance sectors. With particular expertise in brand strategy, media and communications, James is a natural leader and has won two global knowledge awards for case studies on the dairy and beer categories.
Before joining Nature, James was Business Director at Metrix Consulting where he led two of their largest accounts and helped develop new client solutions in the brand tracking and creative evaluation space.
James graduated from Deakin University (Melbourne) with a Bachelor of Commerce, majoring in Marketing and Commercial Law. He is a Full members of AMSRS.
Ingrid is an experienced quantitative researcher with almost 10 years’ experience both in Australia and abroad. Ingrid’s passion to truly understand the business issues at hand combined with her flare for analysis and interpretation ensures the delivery of clear results-driven recommendations.
While experienced in a wide range of research, her expertise lies in brand positioning, communication evaluation, customer satisfaction, and new product development. Ingrid has worked across many industries in her career including financial service, insurance, utilities, FMCG, public transport, retail, telecommunications, tourism and charitable organisations across all methodologies.
Before Nature, Ingrid was a research manager at TNS Research International UK. In this position, she was responsible for two major research platforms for one of the company’s most significant high profile accounts. Prior to TNS Research International, Ingrid worked at Hall and Partners London, where her strong project management and consulting skills were enhanced whilst working on a variety of accounts including multi-national projects.
Ingrid gained a Bachelor and Postgraduate Diploma of Science majoring in Psychology from the University of Otago in New Zealand and is a member of the AMSRS.
Paddy is an experienced quantitative researcher with a passion for understanding how to grow brands.
Paddy has experience working across a range of ongoing and ad hoc quantitative projects, with expertise in brand equity and communications/media evaluation and development. His industry experience spans across the Financial Services, Automotive, Retail and FMCG industries.
Prior to working at Nature, Paddy worked at Millward Brown where he managed numerous tracking and ad-hoc studies, gaining experience in all stages of the research process from study design through to the development and articulation of findings/recommendations.
Paddy graduated from Monash University with a Bachelor of Commerce, before completing a Bachelor of Commerce (Marketing) Honours, for which he received First Class Honours and the Dean’s Award. He is an AMSRS member.
An experienced quantitative researcher, with a passion for integrating data from different sources to provide holistic and rich insights for clients. She is also passionate about communicating insights through story telling and representing data in visually compelling ways, and sees both as an essential part of translating complex research data into easy to understand outcomes.
Her background is primarily in services marketing and healthcare, with experience spanning across a broad range of methodologies including brand & acquisition, communications testing, segmentation, U&A, with a particular focus on Customer Experience and NPS programs.
Before joining Nature, Emma worked at Forethought Research where she was responsible for a major telecommunications client. In this role, she was responsible for providing strategic recommendations across the customer lifecycle and to specific product teams, which also relied on her ability to distil large volumes of data from multiple research projects, data sources (primary and secondary data) into clear outcomes, both strategic and tactical.
Emma is a graduate of Monash University and holds a Bachelor of Commerce, majoring in Marketing and Human Resource Management. Emma also completed her Honours in Commerce, where she achieved First Class Honours for her thesis on facilitating consumer brand forgiveness following corporate transgressions. She is a full member of AMSRS.
Mark is an experienced consultant with a passion for helping clients develop practical solutions to complex problems. He has worked closely with many of Australia’s blue chip FMCG, services and pharmaceutical companies in the development and activation of customer-focused strategies. Mark has specific expertise in developing effective brand communication programmes across multiple platforms.
Mark’s background in econometrics is the foundation for his strong technical skills in using multivariate analysis to provide business solutions. These solutions include complex segmentation programmes, choice modelling and volumetric estimation, and identifying optimal levels of service provision to drive loyalty and profitability. Importantly, he thinks outside the box to help clients move past ‘the numbers’ to the nuts and bolts of making solutions happen.
He also has experience in Europe, Asia and the Pacific, where he has worked on projects as diverse as managing McDonald’s European customer satisfaction measurement programme to helping the government of Fiji in developing social policies to overcome poverty and disadvantage.
Mark has a Bachelor of Economics from the University of Tasmania, where he specialised in game theory and consumer utility. He is a member of the AMSRS.
Scott is versatile quantitative consultant more than 3 years experience. Scott relishes creative, ‘blue sky’ thinking in his approach to research and in the way he delivers insights to clients. Ultimately, Scott’s desire is to push the envelope of what clients would traditionally expect from a researcher. This enthusiastic approach sees Scott foster excellent long-term relationships with his clients.
Scott’s experience carries across a deep portfolio of clients, including multiple FMCG brands, digital service providers and B2B financial services.
Prior to Nature, Scott was a key team member at Millward Brown in Melbourne. Scott graduated from Deakin University with a Bachelor of Management, majoring in Marketing. He is a member of AMSRS.
Femi is a passionate quantitative researcher who enjoys delivering high-quality research and exploring data to find the story in it. She is enthusiastic about delivering meaningful outcomes and communicating insights in an engaging way.
Femi has worked across a range of quantitative projects, and has experience conducting research into current and emerging issues affecting the workplace and organisational performance.
Prior to joining Nature, Femi worked at the Australian Human Resources Institute, where she was responsible for managing in-house research projects from end to end.
Femi has a Bachelor of Arts (History) degree from the University of Manchester (United Kingdom), for which she received First Class Honours.
Arpita is a passionate quantitative researcher with a strong curiosity in brand communications and advertising. She enjoys delving into data to discover insights that can be turned into relevant and actionable findings for brands and marketers.
Arpita has worked on projects covering early-stage concept testing, advertising copy testing, brand health tracking, as well as other ad-hoc studies. She has also worked closely with the innovation and qualitative teams on multiple projects. While specializing in FMCG, her industry experience spans food & beverage, telecommunications, toys & games, and pharmaceuticals.
Prior to joining Nature, she was part of the Connect team at Ipsos Singapore, where she handled projects in the APAC region focusing on brand communications.
Arpita completed her Bachelor of Business Management degree with majors in Marketing and Psychology from the Singapore Management University (SMU).
Lori is an enthusiastic quantitative researcher who enjoys exploring data and providing rich insights which directly address business decisions.
She has experience working on a range of long-term and ad hoc studies, across a wide variety of industries including DIY, Retail and FMCG. Her expertise lies in building brand equity and both developing and evaluating communications.
Prior to joining the team at Nature, Lori worked at Millward Brown where she managed several projects for some of Australia’s largest brands.
Lori graduated from La Trobe University with a Bachelor of Science/Bachelor of Finance double degree, majoring in Finance, Chemistry and Statistics.
Bethan is a curious researcher who is passionate about brand strategy/development, and delivering impactful end-to-end solutions for clients.
Bethan has experience working across a diverse range of quantitative and qualitative projects, with expertise in brand positioning and acquisition, communications testing, NPS and customer experience. Her industry experience spans financial services, digital marketing, telecommunications, logistics and energy.
Prior to Nature, Bethan was a Consultant at Forethought where she had a particular focus on financial services and B2B clients. She was responsible for managing several tracking projects, as well as a multi-phased strategic brand program for a major digital marketing services client. During this time she gained experience in all stages of the research process, enabling her to empower clients with both strategic and tactical solutions to complex problems.
Bethan completed a Bachelor of Commerce from The University of Melbourne, during which time she also studied consulting theory in Chile. She completed Honours in Marketing, receiving First Class Honours for her thesis on the co-creation of brand value on digital platforms.
Kevin is a quantitative researcher who is passionate about understanding consumer behavior. His analytical and technical skills allow him to explore the data in great depth and distill complex analyses into actionable results.
Kevin has five years experience, primarily in FMCG research with experience across a broad range of FMCG categories and methodologies including sensory research, concept and packaging testing, brand tracking and consumer needs studies.
Prior to joining Nature, Kevin worked at Colmar Brunton as an Account Manager, where he was responsible for delivering projects end to end on a number of accounts.
Kevin holds a Bachelor of Commerce (Economics) degree from the University of Melbourne.
Cal is a consultant with an enthusiasm for unpicking the success factors behind big brands. He has used his research capabilities to help optimise communications, media buying and positioning for some of the most successful brands currently operating in Australia.
Cal has particular experience in communications pre-testing, advertising analysis and brand equity across numerous industries including automotive, financial services, education and alcohol.
Before working at Nature, Cal worked at Millward Brown where he led primarily quantitative projects.
Cal graduated from The University of Queensland with a Bachelor of Business Management, majoring in Sustainability and Marketing where he was placed on the Dean’s Honour Roll for academic excellence.
Riley enjoys unpacking customer psychology and motivations, and using that knowledge to help clients make more effective marketing and communications decisions. Riley is most at home when interrogating data and looking for insights that can help his clients move forward.
He has primarily worked on customer experience, customer satisfaction and tracking projects.
Riley’s background is in the Australian events industry. His first foray into research was working with one of Australia’s largest exhibition organisers, conducting quantitative research on their portfolio of events. He later joined a boutique quantitative agency in Melbourne, servicing a variety of clients running exhibitions, conferences and trade events throughout Australia. That same agency also provided him the more recent opportunity to work in the technology sector, delivering qualitative CX and UI feedback to the agency’s own software developers (for product development and optimisation) and senior management (for strategic guidance on the direction of their in-house SaaS platform).
He holds a Bachelor of Business and Commerce (Marketing & Management) from Monash University, and was awarded ’Most outstanding student majoring in Marketing’.
Jason is a researcher with a passion for combining statistical and marketing concepts together into easy-to-understand language, and aims to deliver powerful insights to clients by answering the ‘so what?’ question.
He has a broad range of quantitative experience in FMCG, retail and services industries, and holds expertise in brand equity, advertising evaluation and corporate reputation work.
Prior to joining Nature, Jason worked as an Account Manager at Colmar Brunton in New Zealand, and previously worked in Millward Brown’s Global Innovation team based out of the UK.
Jason graduated from the University of Auckland in 2013 with a Commerce and Arts conjoint degree, majoring in Marketing and Statistics.
Chin enjoys watching brands grow.
His research experience has predominantly focused on brand and communication tracking in FMCG and Telco across Australia and New Zealand.
He holds a Graduate Certificate of Commerce from the University of Sydney and a Bachelor of Science (Honours) from Monash University.
Prior to becoming Marketing Researcher he had eight years experience in Biomedical research and has a solid understanding of the Life Science industry.
Upeksha is a Data Analyst with over 15 years experience in the Market Research industry. Passionate about numbers and data, she is focused on delivering quality and insightful outcomes for both internal and external stakeholders.
She has a broad knowledge of various market research data collection methodologies and extensive experience in data processing, database management and analysis. Her experience as a programmer/analyst in market research field agencies has exposed her to research projects in a range of industries including FMCG, Social & Government, Medical & pharmaceutical, Finance & insurance services and Telecommunications.
Prior to joining Nature, Upeksha worked at TKW research group, Your Source and TNS where she was responsible for programming and data processing complex surveys on various platforms.
Upeksha has a Bachelor of Science and a Postgraduate Diploma in Science majoring in Mathematics & Statistics from The University of Auckland in New Zealand.
Amber is Nature’s Office Manager. Having spent a number of years working in administrative capacities in a top flight legal firm, Amber is a highly professional and efficient office manager, and supports the team throughout the research process.
As the person who keeps the team on the straight and narrow, Amber is very much at the hub of Nature.
Having spent many years working in a variety of roles for a leading sales & marketing provider, Heidi brings a diverse range of skills and a wealth of experience. She will be providing essential administrative support to the team while Sam is away on maternity leave.