Reopening Melbourne: COVID-19 concerns will keep Melburnians at home as restrictions start to ease
Seven months of restrictions and lockdown will have a lasting impact on Melburnians, with up to 50% saying dining out and recreational activities, including sporting events and going to the… Read more
20 July: Our work on the emerging consumers segments during COVID-19 published in the Australian Financial Review and more
https://www.afr.com/companies/media-and-marketing/half-of-australians-expect-to-struggle-financially-due-to-covid-19-20200717-p55d2l https://www.cmo.com.au/article/681450/report-covid-19-creates-brand-new-australia/ https://www.mi-3.com.au/20-07-2020/thee-brand-new-australia-65-aussies-say-pandemic-reset-we-needed https://www.moneymag.com.au/financial-abuse-one-in-four https://thenewdaily.com.au/finance/consumer/2020/07/21/coronavirus-shopping-five-types/ https://www.savings.com.au/savings-accounts/half-of-aussies-expect-to-struggle-financially-because-of-covid-19
Revealed: The Future Consumer Segments emerging during COVID-19
Click here to watch our webinar where we reveal the 5 Consumer Segments emerging in COVID-19 and discuss what this means for brands with marketing heavyweights Aisling Finch (Director of… Read more
Revealed: What’s important to Australians right now?
Click here to read our latest research into What’s important to Australians right now
Why Now is the Right Time to be Speaking to Consumers About Your Brand
When the COVID-19 pandemic really started to hit home in Australia, the role of conducting research for brands was questioned. Nature’s point of view from the outset was that no… Read more
Consumer insights in the time of COVID-19
With the ever evolving COVID-19 situation, we wanted to provide you with some thought starters and considerations when it comes to conducting research at the present time. Should we be… Read more
Nature and The Lab release Sustainability Action Report
In the last few months, we have been collaborating with our partner qualitative agency (The Lab) on a self-funded project exploring sustainability. We are very excited to now share the… Read more
Nature reveals findings from 2nd wave of research into meal delivery & FMCG convenience trends
Following our self-funded research last year on the impact of meal delivery services (such as Uber Eats), see below the fascinating headline results from our 2nd wave of research one… Read more
Nature explores attitudes to Private Health Insurance and the Private and Public Hospital Systems
Read the full report here: Nature Self-funded PHI report
Speed vs Accuracy – There’s no trade-off for work that really matters
This article first appeared in the February-April 2019 edition – Speed vs Accuracy – of the Australian Market and Social Research Society’s publication Research News