A New North Face? Why Daniel Andrews is the brand ambassador we didn’t know we needed
There’s always been politics in fashion, what might be less obvious is that there’s fashion in Daniel Andrews. New research from the award-winning strategic insights consultancy Nature has found high… Read more
Will 2021 be paid in instalments? Our report reveals the uncertain state of the Australian financial services sector
Click here to read the full report: Will 2021 Be Paid In Instalments – A New Research Study from Nature
Nature Invests In New Team Members And Innovation
Leading strategic insights consultancy Nature today announced it has hired several key new team members and restructured senior roles to increase its focus on innovation, including new technology and data… Read more
Reopening Melbourne: COVID-19 concerns will keep Melburnians at home as restrictions start to ease
Seven months of restrictions and lockdown will have a lasting impact on Melburnians, with up to 50% saying dining out and recreational activities, including sporting events and going to the… Read more
20 July: Our work on the emerging consumers segments during COVID-19 published in the Australian Financial Review and more
https://www.afr.com/companies/media-and-marketing/half-of-australians-expect-to-struggle-financially-due-to-covid-19-20200717-p55d2l https://www.cmo.com.au/article/681450/report-covid-19-creates-brand-new-australia/ https://www.mi-3.com.au/20-07-2020/thee-brand-new-australia-65-aussies-say-pandemic-reset-we-needed https://www.moneymag.com.au/financial-abuse-one-in-four https://thenewdaily.com.au/finance/consumer/2020/07/21/coronavirus-shopping-five-types/ https://www.savings.com.au/savings-accounts/half-of-aussies-expect-to-struggle-financially-because-of-covid-19
Revealed: The Future Consumer Segments emerging during COVID-19
Click here to watch our webinar where we reveal the 5 Consumer Segments emerging in COVID-19 and discuss what this means for brands with marketing heavyweights Aisling Finch (Director of… Read more
Revealed: What’s important to Australians right now?
Click here to read our latest research into What’s important to Australians right now
Why Now is the Right Time to be Speaking to Consumers About Your Brand
When the COVID-19 pandemic really started to hit home in Australia, the role of conducting research for brands was questioned. Nature’s point of view from the outset was that no… Read more
Consumer insights in the time of COVID-19
With the ever evolving COVID-19 situation, we wanted to provide you with some thought starters and considerations when it comes to conducting research at the present time. Should we be… Read more
Nature and The Lab release Sustainability Action Report
In the last few months, we have been collaborating with our partner qualitative agency (The Lab) on a self-funded project exploring sustainability. We are very excited to now share the… Read more