Nature releases fresh research on Australian attitudes toward data security & privacy, targeted advertising, and willingness to pay for privacy.
What do Australians really think about social media platforms’ ability to collect large amounts of data from users and then use it in targeted, personal advertising? Are they worried about… Read more
Protecting Metrics and Measurement through De-commoditisation
This article first appeared in the April-May 2018 edition of the Australian Market and Social Research Society’s publication Research News Click here to view the article Check us out on… Read more
We’re on the precipice of a big shakeup for the marketing of consumer goods brands, with the heady days romanticised by AMC’s Mad Men potentially to return.
We’re on the precipice of a big shakeup for the marketing of consumer goods brands, with the heady days romanticised by AMC’s Mad Men potentially to return. For decades, the… Read more
Definitive Millennials Guide
We’re proud to launch the definitive Millennials guide, based on research conducted by Nature and The Lab. For more information on the contents of the full report and supporting video… Read more
RACV Bicycle Research: A snapshot of riding in Victoria
Nature recently ran some research on the topic of cycling for our client RACV. Our research provides valuable insights into how RACV can better support members who ride a bike as well… Read more
Helping to tame the uncontrollable metric: NPS
More and more organisations are using NPS as a KPI, many linking it to reward and recognition. Many are having a great deal of difficulty reconciling volatility in the metric… Read more
Marketing Science Based Shrinkflation
Over the weekend the AFR warned consumers to get used to the growing trend for FMCG manufacturers to reduce pack size but keep price at parity. The trend, a by-product… Read more
YouTube Boycott: Is it all a storm in a teacup?
Research conducted by Nature Pty Ltd shows that ads perform no less favourably when followed by undesirable content After learning their ads were being played alongside “undesirable content”, a number… Read more