News

Promotion drives at least 70% of sales volume for most FMCG categories; nailing the right promotional strategy is key to the success of a brand in any category. To provide… Read more

What do Australians really think about social media platforms’ ability to collect large amounts of data from users and then use it in targeted, personal advertising?  Are they worried about… Read more

This article first appeared in the April-May 2018 edition of the Australian Market and Social Research Society’s publication Research News Click here to view the article Check us out on… Read more

We’re on the precipice of a big shakeup for the marketing of consumer goods brands, with the heady days romanticised by AMC’s Mad Men potentially to return. For decades, the… Read more

We’re proud to launch the definitive Millennials guide, based on research conducted by Nature and The Lab.  For more information on the contents of the full report and supporting video… Read more

Nature recently ran some research on the topic of cycling for our client  RACV.  Our research provides valuable insights into how RACV can better support members who ride a bike as well… Read more

More and more organisations are using NPS as a KPI, many linking it to reward and recognition.  Many are having a great deal of difficulty reconciling volatility in the metric… Read more

Over the weekend the AFR warned consumers to get used to the growing trend for FMCG manufacturers to reduce pack size but keep price at parity.  The trend, a by-product… Read more

Research conducted by Nature Pty Ltd shows that ads perform no less favourably when followed by undesirable content After learning their ads were being played alongside “undesirable content”, a number… Read more